Project Overview
Deep Run Park, located in Henrico County (Short Pump), recently granted RVA MORE, permission to build first-ever suburban paved bicycle skills course ( aka pump track) in Central Virginia. The track is custom designed to suit riders of all ages and abilities. The building of the track will begin in the Spring of 2019 and take approximately two weeks to complete. During those two weeks, a team of 4 dedicated builders (DirtSculpt, LLC) will be on-site full-time and supplemented with weekend volunteer work.
The track will be finished with a top layer of asphalt. Finishing the track in asphalt eliminates the need for extensive track maintenance and ensures the track can be used in all weather conditions, year round, without issue. Additionally, it gives the installation or more permanent, finished feel that users expect to find at Deep Run Park.
The total cost for the build will be $50,000. RVA MORE needs help from key corporate sponsors and trail advocates like you to raise the necessary funds to pay for the materials and professional contractor needed to build this one-of-a-kind community resource. So be sure to check out the sponsorship guide below to see how you or your business can benefit from being involved with this incredible community project.
Project Details
Again, we can’t get this project finished without donations from sponsors and advocates like yourself. Below are several resources to help reassure you that you’re making a donation that counts. The Approved Build Plan shows the course design approved by the park as well as the materials, equipment, and process that goes into building the track. The Sponsorship Guide outlines what your business can expect to get in return for investing in this special community resource. It’s an incredible opportunity to get your brand in front of 700,000+ yearly park visitors. Donate today!
What Is A Pump Track?
A pump track is an endless loop of rollers (hills) and berms (banked turns) where riders propel themselves through the track by shifting their body weight, or “pumping”, in conjunction with the track contours, rather than having to pedal. It creates a fun exercise experience for different sizes and rider abilities allowing them to work on their bike handling skills.
Benefits of a Pump Track include:
- Promotes healthy, physical outdoor activity
- Great, safe environment for cyclists of all ages and skill levels
- Creates a gathering area for the community and families Sustainable recreation with minimal environmental impact
Watch the video below to see a real-life story of how one pump track is helping to re-shape a community.
Sponsoring This Project Is a Big Deal for Your Business
The number one question we get from potential sponsors is…“What’s in it for my business or brand?”
In short, your donation nets you an unprecedented amount of visibility and value for your business or brand.
You’ll have access to a captive audience of 764,217 yearly park visitors who will have the opportunity to see your brand multiple times, in multiple locations throughout the trail area.
The average household income for the parks 5 closest surrounding zip codes is $120,862. This means not only do you have access to a high density of visitors, but those visitors also have a higher level of discretionary income which translates to a greater revenue opportunity for your business.
Plus, your tax-deductible donation to help build this bike trail attracts clients to your brand by showing them that…
- Your business values the community
- You’re invested in growing your community and not just your bottom line
- You’re a progressive, innovative and forward thinking company
- You’re a company that promotes a healthy lifestyle and sustainable mobility
Questions about sponsoring the Deep Run Pump Track Project? Contact us here.
Sponsorship Packages
We’ve broken our sponsorship opportunities up into 3 distinctive packages to help make it easier for you to find the right fit for your business or brand. And remember every little bit counts. That means even if your donation doesn’t fit into one of our preselected tiers, we can still work together to ensure your business gets recognized—just shoot us an email to chat more!
The Gold Package
- Includes donations of $5,000 or more
- For donations at this level, your business will be eligible to have permanent naming rights of the actual pump track, with your logo and business name highly visible on primary track entrance sign**
- Exclusive 4’x3’ stenciled logo placement on the entrance and exit of one of the track’s 6 berms (while inventory lasts!)
- 10”x10” placard visible to all users at track entrance/start
- Top position logo placemen tat the bottom of this web page
- Mentions in all supplemental PR and news releases (I.e free media impressions)
**Sponsor with the largest final donation will claim final naming rights.
The Silver Package
- Includes donations of $2,500 or more
- 2’x1′ stenciled logo placement in the center of one of the track’s 6 berms (while inventory lasts!)
- 8″x8″ placard visible to all users at the track entrance/start
- Mid position logo placement at the bottom of this web page
- A social media announcement from RVA MORE
- Mentions in all supplemental PR and news releases (I.e free media impressions)
The Bronze Package
- Includes donations of $1,000 or more
- 6″x6″ placard visible to all users at the track entrance/start
- Lower position logo placement at the bottom of this web page
- A social media announcement from RVA MORE
Project Sponsors
Leave a Reply